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THEATRE AND FILMS
Show. Noah is also the subject of the 2012 documentary You Laugh But It’ s True. On 28 July 2010, a video clip of Trevor Noah was posted on YouTube in which he expressed the faults of various mobile networks, more specifically Cell C, South Africa’ s third largest mobilenetwork operator. Cell C then publicly apologized to Noah in adverts printed in The Sunday Times. Shortly afterwards Cell C announced plans to upgrade their network infrastructure to
4G as well as unveil- ing a new Cell
C brand. It was also revealed that
Noah would be Cell C’ s new CEO
(“ Customer Experi- ence Officer”), essentially entially a consumer protection agent. [ 11 ] He would be a representative for all consumers, keep the company
“ honest” and assist them in under- standing their consum- ers’ wants and needs.