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THEATRE AND FILMS
Show . Noah is also the subject of the 2012 documentary You Laugh But It ’ s True . On 28 July 2010 , a video clip of Trevor Noah was posted on YouTube in which he expressed the faults of various mobile networks , more specifically Cell C , South Africa ’ s third largest mobilenetwork operator . Cell C then publicly apologized to Noah in adverts printed in The Sunday Times . Shortly afterwards Cell C announced plans to upgrade their network infrastructure to
4G as well as unveil- ing a new Cell
C brand . It was also revealed that
Noah would be Cell C ’ s new CEO
(“ Customer Experi- ence Officer ”), essentially entially a consumer protection agent . [ 11 ] He would be a representative for all consumers , keep the company
“ honest ” and assist them in under- standing their consum- ers ’ wants and needs .