TALMAG AUGUST | Page 15

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personalities such as social activists, media houses, doctors, film and television personalities. Khan was also praised for his effort. In her review, Ritu Singh of IBN Live stated that,“ Aamir Khan deserves an applause for bringing up such a sensitive issue and presenting it in a hard hitting way. The amount of research Aamir and his team has put into the show was clearly visible with the facts and figures presented. Every aspect of the issue was covered with great diligence. Parmita Uniyal from Hindustan Times praised the content and Khan for stepping in to do what journalists are supposed to do – make a difference. The show is a classic example of that. Despite the initial hype and being labelled as the channel’ s most ambitious project till date, the initial viewership figures were not very encouraging; the show received an average television rating of 2.9( with a reach of 14.4 million, it was watched by only 20 % of TV viewers) in the six metros in its debut episode on 6 May. The rating was far lower than those of most other celebrity-hosted shows at the time. Khan made to cover page of TIME magazine Asia edition in September 2012 issue with title“ Khan’ s Quest”—“ He is breaking the Bollywood mold by tackling India’ s social evils. Can an actor change a nation?”

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