Talk Business Magazine September 2014 | Page 70

MARKETING Great giveaways between colleagues; • Branded teabags – So that everyone in their office will know your brand; • Something for the kids – Keep your logo bouncing around a prospect’s home for years. OBJECTIVE 2: ADVERTISING YOUR BRAND MESSAGING If you have certain brand messaging that you want to convey at a trade show, then your giveaways could provide useful visual reminders and/ or include extra detail beyond just your branding. For example, a print and fulfilment company might be able to demonstrate their personalised printing process on a small scale, printing visitors a personalised business card to take away with them. Many companies still choose to produce brochures. However these are often lost among the pile and may never be read. One way in which Quatreus has helped clients combat brochure overload is to send the information as a digital attachment, straight to the visitor’s inbox, while they are