ADVICE
Eye for business
Lights,
camera,
but what
action?
Charlie Gauvain, MD of video production company,
Eye For Business asks the question: “Is video part of
your marketing strategy?”
W
Technology has
advanced to the stage
that people can make
videos on their phones
or tablets, but is this
the right thing for your
company?
ith all the
compelling
evidence
out there
suggesting that
online video marketing should
now be part of your advertising
and marketing budget, is your
company considering using
video? Research shows that
64% of website visitors are
more likely to buy a product
on an online retail site
after watching a video, and
according to Forbes Insight,
59% of senior executives would
rather watch a video than read
text. In order to make quality,
engaging and effective content,
a video strategy as part of your
overall marketing plan can not
only ensure you measure the
results, but also see that you get
a return on your investment.
At the first stage of your
strategy there are a number
of routes to consider; using a
professional video production
company, producing the videos
yourself, or a combination of
both. Technology has advanced
to the stage that people can
make videos on their phones or
tablets, but is this the right thing
for your company? For certain
uses this can be extremely
useful and cost effective, such
as for recording and distributing
internal information or for “How
to” videos. A good example of a
company successfully following
this strategy is the online parts
company, espares, which has
27,500 subscribers on YouTube,
and 16 million-plus views of
its videos. But don’t expect to
be able to produce high quality
glossy adverts or promotional
material without any experience.
Even if you’re only looking
to produce simple customer
testimonials, it is worth getting
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