CONTENTS
WIN
INSIDE
13 Editor’s letter
14 Contributors
17 News & events
20 Question of the month
Do you haggle?
TALK SUCCESS
22
22 On death’s door
How Charlotte Roach went from
the operating table to successful
businesswoman
30 Take one company
Easy Lock - pensioner, Bob
TALK MONEY
37 The funding expert
Achieving crowdfunding success
39 Take the fear out of
chasing debtors
40 Six ways to increase your
profit legally
43 A day in the life
Amy Barker of Monks and
Co. clothing
45 Perils of rising interest rates
Adam Aiken
TALK STRATEGY
47 Ebola, Lego and drama queens
Rich With
49 Self-service selling
Adam Caplan
54 Don’t bank on it
How a £3 million deal spelt trouble
57
60
When the going gets tough
How to beat the recession
Animal instinct
Discover your inner animal
management style
65 Don’t let ‘no’ get you down
Dealing with sales rejection
TALK MARKETING
67 Eat, sleep, advertise Coca-Cola
Kimberley Davis
69 What makes a great giveaway?
73 10 steps of Twitter
Step 10: keep your enemies close
75 Gone in 60 seconds?
Exterion discuss dwell time
79 South West Expo
Join in on 18th September
TALK PEOPLE
81 Lee McQueen
Why you need a proper HR policy
83 Dealing with divorce
86 Secret diary
Cause4 hits the Big Apple
89 Fired for being five minutes late
Why you should set the tone of your
Fitzjohn proves age doesn’t matter
33 Up and coming
Therapy Box
35 Book reviews
A TOSHIBA
PORTEGE Z30
BUSINESS
LAPTOP
90
93
95
WORTH
£900
See page
112
everyday objects?
112 Error: does not compute
W