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OPPOSITE PAGE: RICK SCOTT/ HOUSE OF PLASH PHOTOGRAPHY. THIS PAGE: (TOP) OYAMA LUCAS/ KNO PHOTOGRAPHY, MODEL: NYESHA MCKINNEY; (LOWER RIGHT) OYAMA LUCAS/ KNO PHOTOGRAPHY, MODEL: ANJALI PATAL
Mel
Independent (Model)
Makeup: Dawn Payne
(Dusk to Dawn Cosmetics)
[email protected]
North Carolina
pass down to (their children). . . .
You’re answering to yourself and
the fact that I get to answer (to
myself) and do what I need to do
that I feel will help flourish my
business is great . . . . It works really well in today’s society because
with having kids a lot of people
feel like you can’t do it (run a business). But if you involve your kids,
especially with mine being 3 and
8, I involve them in every step of
the way so that they know that this
is something eventually I would
like for you guys to take over. They
are literally watching this business
grow as a family, not in daycare
being watched.
UA: What would you say has been
the most successful avenue for advertising and making sales?
Scott: I’ve been doing the online
thing for about five years now, and
I don’t recommend online. It’s just
today’s society everybody’s (into)
technology but that’s just not me . . .
. You never know who you’re dealing
with on the internet. People buy stuff
on the internet, it becomes fraudulent
. . . And you can try as much as you
want to protect you as a business or
as a person, there’s always somebody
out there trying to do something that’s
wrong. And in a business, $20 can be
a very big hit on a small business . . . .
I like to really get with the customers,
stay hands on with them, seeing how
they wear certain things . . . . Being
able to be that stylist for them as well
as (helping) picking out certain things
. . . It’s just better for me. I get to check
I.D., I get to really interact with my
customers and they know me as the
owner, the designer, as the whole
person.
UA: What’s a trend that you’ve
noticed in your consumers and how
creating (things) outside the box and
new pieces.
UA: What is your ultimate goal/
vision for Sada Fashion? Also, what’s
next?
Scott: I would like to see my business grow into a family owned business. My goal is to have three stores
open, one each in Georgia, Florida,
and South Carolina.
UA: Who are you listening to and
does Sada Fashions strive to meet that
niche or that need?
Scott: Well, to be honest, I don’t really play off what consumers want. That
sounds really crazy! But the reason
why I don’t play off what everybody
else wants around me is because our
style is very unique. It’s very different.
We’re (providing) exclusive pieces so
when we make certain things I know a
lot of people now they may see highwaist pants or bold prints that may
just be in for a lot of consumers nowadays, but we kind of just stick to what
we feel is a rare, unique piece and it
may not be what’s on the market or
what’s really in today . . . . A lot of
people respond very well to it because
they don’t see what everybody else is
seeing today . . . . They don’t want to
look like everyone else.
what trends are you following now?
Scott: I don’t listen to a lot of music.
If I do it’s more R&B. My top trend is
contemporary. The pants leg slightly
rolled up, something that simple can
be worn in many different ways, giving you a more casual look to a most
dress up look.
UA: Where can our readers learn
more about your brand and purchase
it?
Scott: Readers can learn more about
Sada Fashions at www.sadafashions.
com or follow us on Facebook at
www.facebook.com/sadafashions.
UA: Where do you draw your in-
spiration from when creating your
designs?
Scott: My inspiration when creating comes from when I watch or see
other people’s styles and tweak them.
It could be something as simple as
looking through a magazine or my
favorite shows . . . . Things around
me give me inspiration and ideas of
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