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Take charge of your modeling career. Learn more at our website OPPOSITE PAGE: RICK SCOTT/ HOUSE OF PLASH PHOTOGRAPHY. THIS PAGE: (TOP) OYAMA LUCAS/ KNO PHOTOGRAPHY, MODEL: NYESHA MCKINNEY; (LOWER RIGHT) OYAMA LUCAS/ KNO PHOTOGRAPHY, MODEL: ANJALI PATAL Mel Independent (Model) Makeup: Dawn Payne (Dusk to Dawn Cosmetics) [email protected] North Carolina pass down to (their children). . . . You’re answering to yourself and the fact that I get to answer (to myself) and do what I need to do that I feel will help flourish my business is great . . . . It works really well in today’s society because with having kids a lot of people feel like you can’t do it (run a business). But if you involve your kids, especially with mine being 3 and 8, I involve them in every step of the way so that they know that this is something eventually I would like for you guys to take over. They are literally watching this business grow as a family, not in daycare being watched. UA: What would you say has been the most successful avenue for advertising and making sales? Scott: I’ve been doing the online thing for about five years now, and I don’t recommend online. It’s just today’s society everybody’s (into) technology but that’s just not me . . . . You never know who you’re dealing with on the internet. People buy stuff on the internet, it becomes fraudulent . . . And you can try as much as you want to protect you as a business or as a person, there’s always somebody out there trying to do something that’s wrong. And in a business, $20 can be a very big hit on a small business . . . . I like to really get with the customers, stay hands on with them, seeing how they wear certain things . . . . Being able to be that stylist for them as well as (helping) picking out certain things . . . It’s just better for me. I get to check I.D., I get to really interact with my customers and they know me as the owner, the designer, as the whole person. UA: What’s a trend that you’ve noticed in your consumers and how creating (things) outside the box and new pieces. UA: What is your ultimate goal/ vision for Sada Fashion? Also, what’s next? Scott: I would like to see my business grow into a family owned business.  My goal is to have three stores open, one each in Georgia, Florida, and South Carolina. UA: Who are you listening to and does Sada Fashions strive to meet that niche or that need? Scott: Well, to be honest, I don’t really play off what consumers want. That sounds really crazy! But the reason why I don’t play off what everybody else wants around me is because our style is very unique. It’s very different. We’re (providing) exclusive pieces so when we make certain things I know a lot of people now they may see highwaist pants or bold prints that may just be in for a lot of consumers nowadays, but we kind of just stick to what we feel is a rare, unique piece and it may not be what’s on the market or what’s really in today . . . . A lot of people respond very well to it because they don’t see what everybody else is seeing today . . . . They don’t want to look like everyone else. what trends are you following now?   Scott: I don’t listen to a lot of music. If I do it’s more R&B. My top trend is contemporary. The pants leg slightly rolled up, something that simple can be worn in many different ways, giving you a more casual look to a most dress up look. UA: Where can our readers learn more about your brand and purchase it? Scott: Readers can learn more about Sada Fashions at www.sadafashions. com or follow us on Facebook at www.facebook.com/sadafashions. UA: Where do you draw your in- spiration from when creating your designs?   Scott: My inspiration when creating comes from when I watch or see other people’s styles and tweak them. It could be something as simple as looking through a magazine or my favorite shows . . . . Things around me give me inspiration and ideas of www.uamagazine910.weebly.com 35