Take A Closer Look, A Cultural Tourism Vision for London 2015 - 2017 | Page 2

Take A Closer Look

Cultural Tourism In London
Contents
Welcome by the Mayor

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Foreword by Neil MacGregor 7
A cultural tourism vision for London 9
Welcome to London

12

What is Cultural Tourism? 21
But...

44

Where to next? 57
Action Plan 72
Appendix 76

Illustrations by Michelle Thompson
Report produced by Greater London Authority
and Creative Tourist Consultants

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