Notes from the Editor
In the beauty world , success is not merely about creating scents that entice the senses but crafting an entire experience that captivates the consumers ’ hearts and minds .
In this issue , we embark on a journey that uncovers the essential elements to create an experience that beauty advisors understand and then translate to the consumers . We start this journey with the Tairo Sales Team , the key connectors between the brand ’ s beauty advisors and clients . Then , we navigate the perfect recipe for a triumph connection at the point of sales based on educational trainings , brand initiatives , and essential details about upcoming launches .
As you navigate the pages of this issue , we invite you to soak yourself in the multifaceted world of fragrances , where the interplay of trainings , interactions at the point of sales , and multiple events weaves the tapestry of success .
Join us on this scented voyage , where we uncover the secrets behind the captivating fragrances during events like Miami Meetings and the most anticipated Supplier Week . Welcoming Tairo clients and suppliers creates a moment of connection , and we ’ d like to take a moment to thank the Tairo partners , clients , and beauty advisors for their continued support and the great and successful launches !
TAIRO NEWS SECOND EDITION - OCTOBER 2023 3