Wendy Sanchez
Nepantla Shop
Jewelry
I am a big music lover and enjoy
supporting the live music scene. After
talking to many of my musician friends,
I learned that the strings they use for
their instruments usually get thrown
away. This gave me the idea of using their
strings to give my jewelry a unique twist. To tie together my
love of music, creating, and giving, I donate a portion of profits annually to my
favorite organization which provides music education/instruments for youth in
underserved areas of Los Angeles.
“Since I was a kid I have always ‘made stuff.’ I used to give
away my creations as gifts. I finally decided to turn my
creativity into a business after being told ‘you should sell your
jewelry’ so many times.”
What’s the hardest part about running your own
business?
Time management. Since I am doing everything on my
own, I often feel like there is not enough time in my day.
How did you approach building your brand?
My brand is basically a representation of me and the
things I enjoy (especially music), with a southwestern
and bohemian flair. If I cannot see myself wearing it,
I do not make it or sell it. This also allows me to stand
behind my products, 100%.
How has your process and relationship to your work evolved?
Everything I do is self taught. I started with teaching
myself a few basic techniques and have evolved into
teaching myself metal stamping and silversmithing
techniques. This allows me to take a different approach
by combining various mediums and methods in my
work. I am constantly learning and every time I learn
something new, I feel empowered.
nepantlashop.com
8 | Vol. 10 | GBK’s Celebrity Gift Lounge Honoring the Golden Globes