TAGazine | VOL. 10 (Golden Globes) 10 | страница 14

Blair Nadeau Blair Nadeau Millinery Bridal Accessories Blair Nadeau Millinery handcrafts heirloom quality yesteryear inspired bridal millinery and adornments. Each of our pieces are hand made using the finest materials sourced from around the world. Our unique designs are created in a beautiful blush and gold Atelier in Toronto Ontario Canada and have been the final touches for thousands of brides wedding looks across the world. “My designs have evolved over the years to include hats, headpieces, shoulder necklaces and launching this season chokers, cuffs and back necklaces. Although I’ve evolved the collection, it still maintains the signature Blair Nadeau style.” What are your favorite design/product trends? Any favorite trending colors or color schemes? Right now I’m seeing brides really gravitate to Gold and Rose Gold. Back about four seasons ago, gold began emerging on the market in fashion, so I decided to introduce it into my bridal lines. It took about two years for it to take off. I saw the same thing happening with rose gold and now it is one of my biggest sellers. How did you approach building your brand? As I have a background in marketing, branding has always been important to me and is ever evolving. I wanted to maintain a sophisticated and elegant, yet approachable and soft branding. Every successful brand needs to know their customer, and yes, I design for brides, but I always have a specific bride in mind. She is modern, yet a bit romantic for yesteryear. In maintaining my branding, I keep my photography consistent amongst collections, andI work with the same team on each shoot and make sure that all of my marketing, packaging and media channels maintain the same aesthetic. blairnadeau.com 14 | Vol. 10 | GBK’s Celebrity Gift Lounge Honoring the Golden Globes