CONTENTS
14
26
COVER STORY
24
STROKES OF GENIUS
Get inspired by creative holiday
advertising campaigns.
44
45
DEPARTMENTS
6
EDITOR'S LETTER
A word from Myriam Beaugé,
Editor-in-Chief.
DIGITAL MARKETING
WELCOME TO PINTEREST
Silvina Moschini reviews the latest
social media sensation.
ONCE UPON A MALL
Inland Western pokes fun at ugly
holiday sweaters.
COMMUNITY RELATIONS
13
16
16
12 DAYS OF PARKING
Mall of America takes the hassle out of
holiday shopping.
17
FEELING LUCKY?
North Hill Centre finds perfect event match.
7
JOY TO THE APP WORLD
Rio Design Barra backs up new app
with interactive boards on-site.
8
YOUTUBE WARRIORS
Scarborough Town Centre, Vaughan Mills
and Toronto Eaton Centre take up arms.
8
THREE, TWO, ONE, LAUNCH!
Place d'Orléans debuts holiday portal.
9
ABRACADABRA
Macy's "Believe" campaign gets the
AR makeover.
14
NO TWO SNOWFLAKES ARE ALIKE
Parker 3D creates interactive digital décor
for Sony headquarters.
14
MARTY & FRIENDS TO THE RESCUE
Santa crash-lands in Madagascar.
22
BOLD NEW LOOK, BRAND NEW SALES
Caneland Central turns new décor into
profit generator.
23
FILLING SHOPPERS' DANCE CARDS
K11 Mall gets inspired by Renoir and his
famous Dance Series paintings.
38
GOOD ENOUGH TO EAT
CityMall wows shoppers with life-size
chocolate nativity scene.
10
11
12
12
HOLIDAY BYTES
The L.A. Times holds an online Christmas
cookie bake-off.
MERRY NORTE
NorteShopping jazzes up Santa photos
with Face Tracking interactive solution.
APPS ANYONE?
Discover Red Stamp and ParkMe.
PUBLIC RELATIONS
18
HOLIDAY DÉCOR
LIVE AT UNICENTRO
Nativity scene attracts more than 6,000
children to Unicentro Pereira.
ROAD STORIES
Santa and his elves board the tram.
LEASING MATTERS
19
THE NICE LIST KIDS
Monroe Crossing hosts a special
Christmas party for good kids.
HEART TO HEART
Salitre Plaza helps mend children's
hearts.
36
ARRESTING: A POP-UP EVENT
The Academy turns into arts a