STRATEGIC MARKETING
THE TACTICS TIP
SAFETY FIRST
By John Stanley
“Volvo.” If I mention that word, what ideas and
words come into your mind? You probably thought
Swedish, car, luxury, comfort and I bet most of
you also thought of safety. If I said “Qantas,”
you would probably think Australian, jumbo jets,
red kangaroos and, again, safety. Are Volvo car [ܙH