Strokes
of Genius
story by Myriam Beaugé
Fashioning memorable holiday campaigns takes inspiration
and time. Now is when, amidst all of the spring/summer
style launches, shopping center marketers are beginning
to piece together their strategies for the upcoming holiday
season. This series of creative executions will show you
how the right mix of media vehicles, storyline, digital tools
and consumer involvement can produce a campaign that
reveals a center's true colors and makes a strong case for
destination shopping.
Inside:
• Steen & Strøm's City Cluster, Norway
• Watters Creek at Montgomery Farm, U.S.A.
• Union Square, Scotland
• Gran Terraza Lomas Verdes, Mexico
• TV commercial video gallery featuring Target, CocaCola, Marks & Spencer, BidOrBuy.co.za, Field's, Harvey
Nichols and Metrocentre
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