MALL DÉCOR
FILLING
SHOPPERS'
DANCE CARDS
The works of a 19th Century impressionist artist don’t have too much to do with Santa
and Lapland, but they still anchored K11 Mall’s holiday program last year. The Hong
Kong center invited shoppers to a European aristocratic celebration dubbed Renoir
Christmas Dance, after French painter Pierre-Auguste Renoir.
K11 Mall welcomed its guests with 3D piazza décor that portrayed the artist’s most
renowned painting, Dance at Le Moulin de la Galette. There were two life-size sculptures
of couples from Renoir’s dance series, Country Dance and City Dance, as well as an
18-foot-tall Christmas tree made with thousands of velvet roses, and two more works
featured in center’s atrium and basement, Young Girls at the Piano and Dance at Bougival.
The Renoir theme permeated everything that K11 Mall did that season, from the live
dance party on Christmas Eve featuring a harp and hand bells choir to the New Year’s
Eve countdown dance party. Hong Kong jazz musician Eugene Pao even composed
a dedicated theme song, In Art We Live, for the center’s first-ever Christmas CD,
copies of which were handed out
to shoppers for free in December
at the K11 Design Store.
The experience stretched further
to the Web with an interactive art
gallery that allowed shoppers to enter
Renoir’s Parisian settings and create
their own masterpieces.
K11 Mall snapped forward to
contemporary times for its seasonal
retail promotions, though. From
November 18 through December
31, the center’s star GWP was a
special edition K11 x Soundfreaq
iPod-ready speaker. K11 Mall also
held a Christmas lucky draw that
any shopper who had spent at least
HK$800 (just over $100) could enter
to win prizes such as a 40-inch smart
TV, a restaurant banquet, cash
vouchers and jewelry.
VIDEO
Among the high points of K11 Mall's
Renoir-themed holiday program was a
series of recitals held on-site.
WEBSITE
K11 Mall's Digital Greeting Cards
had Renoir's impressionist flair last
holiday season.
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