LEASING MATTERS
ARRESTING:
A POP-UP
EVENT
While some marketers are struggling to secure
their holiday budgets, the Academy’s Anna
Bluman has seen her promotional fund grow. Last
year, she asked the landlords of the 65,000sqft
Scottish center for £15,000 ($24,225) to help back
her “Christmasfest at the Academy” program,
which would fill some vacant store units during
the holidays, give shoppers a reason to visit and
drive sales in an austere economic