Tactics Magazine | Page 12

DIGITAL MARKETING MERRY NORTE Take a photo booth-type experience, mix it with Facebook and you get NorteShopping’s Merry Norte experience. Thanks to the marketing tech wizards at SIA Interactive and their Face Tracking solution, shoppers of the Portuguese mall got to pose for pictures on a holiday set and share the shots on Facebook. In another activity, shoppers could use an app on a smart phone or tablet to scan AR (augmented reality) codes found on the holiday set and see the virtual elements take shape and become 3D props for holiday pictures. WEBSITE NorteShopping's Facebook page VIDEO Norte Shopping AR promo video APPS ANYONE? If you’re going to plan an upgrade of your shopping cen \