DIGITAL MARKETING
NO TWO
SNOWFLAKES ARE ALIKE
If you’re struggling to come up with an innovative
twist on traditional seasonal themes, think
digital. Last year, tech firm Parker 3D turned
a snowflake design into a showstopper in the
Sony headquarters public atrium by creating it
out of flat screen TVs.
The 30-foot, two-ton display doubled as an
interactive station where visitors could check in,
capture their image and then see it displayed on
the giant snowflake. They could also have the
picture e-mailed to them as a souvenir.
Click on the window below to see the display
in action.
VIDEO
The Tech Team
Sony's digital snowflake
10
TACTICS /DESIGNING THE HOLIDAYS
• Creative director: John Carter, Parker 3D
• Industrial designer: Gregg Nelson, Parker 3D
• Programmer: Carson Williams (Mason, Ohio)
• Aluminum structure artist: Johnny Swing
(Newfane, Vermont)
• Custom welding: Frank The Welder