CONTENTS
COVER STORY 24
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LET ' S WRAP IT UP With holiday shoppers likely to expect plenty of hybrid choices , there ' s not a second to waste to line up your Santa sessions , GWPs , live events , and more .
Inside :
ALL ABOARD THE MUSIC EXPRESS Rødovre Centrum gave the Danish Chamber Orchestra a platform to rebound from COVID .
A SNOWFLAKE LANE GETAWAY The Bellevue Collection ' s interactive holiday programming could be spun off soon .
FASHION ARCADE Old-style gaming takes a fresh and stylish turn at Australia ' s Sunshine Plaza .
CARNIVAL DAYS AT PARK CENTRAL Partnering with Korea Tourism Organization , the mall upped its VIP spending by 32 %.
DEPARTMENTS 06
EDITOR ' S LETTER A word from Myriam Beaugé , Editor-in-Chief , Mall Media Inc .
THE MARKETING OFFICE
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HOW ON-TREND ARE YOU ? From TikTok to social shopping , Meltwater offers a rundown of top marketing trends .
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4 TACTICS / HOLIDAY EDITION 2022