Kids' Entertainment | COVER STORY
This celebrity chef is growing a following on the center's website, too.
Click on the window above in our digital edition to view the video.
Parents had their own incentive
to stock up on goods from specialty
stores. They could make purchases
and upload their receipts on the Food
Fiesta micro-site for a chance to win
a seat at a cooking demonstration by
Miguel Maestre, the center’s partner
celebrity chef. The event features
recipes that he created exclusively for
Stockland Riverton.
“The campaign was very well
received by customers and created
a unique experience with fresh
food that revitalized the way our
customers perceive the center’s
fresh food offer,” noted Alyce
Woodrow, marketing manager.
The experience extends online with
dedicated culinary pages on the center’s
website, where Maestre shares many of
his seasonal recipes and cooking tips,
and the #AtoZofMmm video series for
adults and children on YouTube.
Click on the window above in our digital edition to view the video.
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