LADIES TOUR
Magical Kenya admitted to the elite Ladies
European Tour
Vipingo Ridge course
F
ollowing the inclusion Magical
Kenya Ladies Open in the
Ladies European Tour, LET,
calendar, the Mombasa event will
become one of the most lucrative
rounds on the ladies circuit. It is
befitting that the inaugural event to
be held from 4 th to 7 th December will
be the season finale in a schedule
that cuts across four continents.
Kenya has signed an initial a three-
year contract with LET.
There has been an intensive multi-
agency lobbying to have Kenya
included on the calendar. This
may be attributed to the level of
development and interest in the
sport going by the long standing
success of Kenya Open. Kenya
becomes only the third country
in Africa, behind South Africa and
Morocco to host the prestigious
ladies round.
“Our long-term vision of bringing
women’s professional golf to Kenya
is finally becoming a reality. We
are always striving to find new
destinations for the Ladies European
The 72-hole stroke play
competition that will bring
together top 96 players
on the circuit is tipped
to inspire more women
to take up the sport and
awaken their potential to
play professionally.
Tour and the Kenyan Coast will be a
very memorable one for all players,
their guests and TV spectators
worldwide,” Dirk Glittenberg,
Managing Director of U.COM Event,
LET organizers disclosed.
With a generous sponsorship
package of about Kshs 45 million,
Magical Kenya Open ranks among
the most attractive rounds on LET.
The Investec South African Women’s
Open has a Kshs 12 million purse
while the Lalla Meryem Cup in
Morocco sponsorship stands at Kshs
45.8 million. The richest round on
LET is the AIG Women’s British Open
at Kshs 367 million closely followed
by Aberdeen Standard Investments
Ladies Scottish Open which has a
fund of Kshs150 million.
The 72-hole stroke play competition
that will bring together top 96
players on the circuit is tipped to
inspire more women to take up the
sport and awaken their potential to
play professionally. Coming hot on
the heels of a revamped Kenya Open
and Karen masters, the government
is using the event to position Kenya
as a leading golf destination. The
event will be broadcasted live across
the globe to millions of viewers.
Plans to include the Kenya round
which will be played at Vipingo
Ridge were crystalized early this year
when 13 top women pros visited
the coastal city enroute Australia
after taking part in the Fatima Bint
Mubarak Ladies Open in United Arab
Emirates. Organizers are optimistic
that the top ranked players who were
part of the January party that played
in a highly successful exhibition Pro-