FEW Competitor Analysis Tools, Tips, and Guides to Up Your Game
Mention
Mention should also be on any list of competitor analysis tools for marketers – including the list of the tools you use. Our competitive analysis features kind of rock.
First of all, just keeping up with your competitors on a day-to-day basis becomes way easy with a monitoring tool. Instead of following individual social media profiles, visiting websites for brand content, and Googling for PR and earned coverage, all online content about your competitors comes to you.
Then there’s the really powerful part: the competitive dashboard. This is where our software takes the data from your competitor alerts and gives you visualizations to actually analyze it. Compare things like share of voice, reach, daily activity, and geographic data for the conversations happening about you vs. your competitors.