Symes Group Graduate Program Blue Sky Thinking Series | Page 2

When creativity is thought to be an abstract concept, it is extremely difficult for individuals to improve their creative skills and to integrate them into their working methods of operation. It is also difficult for organisations to set goals and strategies around abstract concepts.

Jessica Symes has built a framework and methodology around The Creative Process that includes ten steps with defined sets of behaviours and capabilities connected to each step. Jessica Symes' creative sessions involve creative play, innovation challenges and the opportunity to experience the creative process individually and as a team.

Jessica Symes' creative methodology uses evidence based and measurable positive psychology interventions and constructs and the principals of the performing arts.

Learning about the creative process and the behaviours and capabilities required for the process has three benefits:

ONE:

Individuals can navigate through the process confidently as they will be able to identify each of the steps as they experience them.

TWO:

Individuals can increase their creative potential by working on behaviors required for each step, exercising their “creative muscle”.

THREE:

Organisations can (and must) integrate the process into working style/method of operation.