SWW Conference Insight 2019 | Page 4

A unique celebration for every life More people than ever before want their funeral to be a celebration of life, with unique details that are more personal, according to the UK’s largest funeral trends report from Co-op. We found that only 1 in 10 people would choose a traditional, religious service, while one in three would prefer their friends and family to get together for a celebration and 33% don’t want any fuss at all. There’s something for everyone This change is reflected in the types of funeral we’re carrying out for our customers. 86% of our Funeral Directors said people are more open to unique and personalised funerals, with details like unusual flower arrangements or a service themed around the person’s favourite hobby. Samantha Tyrer, Managing Director of Co-op Funeralcare said: “Our funerals represent the unique life an individual has lived. More so than ever before we’re seeing requests for wonderfully personalised ceremonies, whether that be on the 18th hole of a golf club or having a pet dog present on the day. The choices are endless and so it’s absolutely critical that people make their wishes known to ensure they’re not missed.” And if you’d prefer a simpler choice, we also offer a Cremation Without Ceremony. It allows families to remember their loved one in their own way, at a location of their choice. We’re here to do right by you So, whether you think you’d like no fuss or something more elaborate like a rainbow coffin, a tractor instead of a hearse, or for the service to take place at the local zoo, it can be done. But it’s important to talk to your friends and family about your wishes to make sure you get your unique goodbye. Co-op Funeralcare has been at the heart of communities for over 100 years, and we’re experienced in arranging funerals for everyone, regardless of their wishes, religion, faith or culture.