Swing the Fly Issue 2.1 Summer 2014 | Page 124

wanting the best they can get their hands on in tackle. But also well healed too, if you know what I mean. My reels are not cheap. Our customers range from the average Joe like me that just likes good stuff, to very experienced professionals like yourself, guides all over the world and yes the very wealthy and famous. We have made reels for rock stars, heads of state and billionaires worldwide. Doelores and I enjoy long time friendships with a lot of our customers, many people we would have never met if I was doing something else for a living.

My craft is what they discovered and wanted at first, then a friendship grows. They share family photos and vacation stories with us, mostly with Doelores, and we love it. But we don't expose or share those names, photos or stories outside our home and shop because most of them treat us as their friend and family as we treat them. It's something personal, their down time, their vacation off the job, not for advertising; it's private. We would not want to publicly use or drop famous names to help sell or promote our product. Their friendship is far more valued than selling another reel. You and I have talked about certain people over the years, but you and I are friends too. We do that in private talking about our day at work. It's not marketing or name dropping at that level.