CASE STUDY
Business : Gera Solutions Limited Location : Salisbury Founded : 2020 No of employees : 2
We received Discretionary Grant support which enabled us to continue trading without having to take on debt
Gera Solutions Limited is a language consultancy , working with clients to integrate corporate and brand voice across all platforms and across different languages .
We help ensure communications deliver your intended message , using clear and consistent wording for those crucial moments in the corporate journey . Our experience ranges from crafting video voiceovers and website copy to drafting holiday messages and ad wording .
Our text quality assurance service is a new and unique offering . We can vet your translation agency by carrying out random checks , allowing you to be confident that any translated texts faithfully reflect content . Our checks also evaluate how well specific messages reflect your organisations ’ values and identity .
Starting a new business during COVID-19
I founded Gera Solutions Limited in the middle of the pandemic . All our work is exclusively online as both our clients and our team are spread around the world . Having a global team allows us to offer colloquial , localised language advice to all our clients and their projects . We all work largely from home : for us , it is just the way we do things . In that respect lockdown restrictions didn ’ t affect us . However , I knew I needed business support and practical help ; having lived for many years in Germany and other European countries , as well as in the USA , most of my working life has been outside the UK . I have been self-employed for almost 30 years , during which time I founded and ran two companies in Germany . Although I know how to provide a premium B2B language service , I wasn ’ t experienced in setting up a company in the UK and needed to learn more about the process of running a business here . The Swindon and Wiltshire Growth Hub was so supportive right from the start and able to provide much of the help I needed .
Growth Hub support
I registered as a Growth Hub member and connected with the team , who have provided introductions to other businesses and to organisations , such as the Department for International Trade , that can offer advice and support . I was also invited to join the first round of the Peer Networks programme ( the Women in Business cohort ), which enabled me to forge valuable links with other local business leaders . The Gera . Solutions website has benefited from a Digital Review which helped us immensely in finetuning our digital presence ; in addition , we have been invited to many informative , useful webinars .
Looking to the future
We are very optimistic about the future and hope to grow substantially , helping more British firms looking to the German market as well as German clients looking to expand into the UK . Giving back is a core value ; we are therefore proud to have recently signed the Armed Forces Covenant , showing our support of military families . We look forward to being able to travel and attend business events around Europe so that we can introduce our premium service to potential clients .