MELISSA Hartwig at a book signing.
complement my training. Soon after, Dallas and I opened our own strength and conditioning facility, implementing a Paleo diet with our clients.” The results were astonishing. “We quickly realized that clients were getting good results with our exercise program, but fantastic, mind-blowing results with our exercise program plus our nutrition recommendations,” says Hartwig. “That led us to step away from the traditional gym model and move into more of a holistic approach to health and fitness, thus the creation of Whole9. While our gym reached mostly those local to our community [in Salt Lake City, Utah], the Whole9 platform allows us to reach nearly one million people a month, all across the world!” The Whole30 is Whole9’s original nutrition program, and it’s particularly suited to CrossFitters. “We have almost 150 nutrition partners, most of whom are CrossFit affiliates, who use our nutrition program with their clients,” says Hartwig. “It is designed to optimize metabolism and minimize systemic inflammation, both of which lead to improved performance in the gym and a more effective recovery post workout.” Originally inspired by Robb Wolf and a 30-day strict Paleo challenge, the Hartwigs developed their program based on research into the psychological impact of food choices as well as the couples’ experience working with clients. “We have rules in place designed to help participants increase awareness and change their “Our nutrition program relationship with food— things that don’t necessarily is designed to happen when people focus optimize metabolism only on the technicalities and minimize systemic of whether their foods are Paleo or not,” Hartwig says. inflammation, both Should one choose to do the of which lead to Whole30, they must cut out improved performance added sugars completely, including honey and fake in the gym and a more sugars such as stevia. Says effective recovery Hartwig, “This is designed to post workout.” increase awareness of how many ‘healthy’ foods have added sugar.” Alcohol is also off limits— even though other Paleo plans allow red wine—as are baked goods and junk foods made from Paleo ingredients. On the menu are meat, fish, eggs, vegetables, fruits, healthy oils, nuts, and seeds. While counting calories is not required—or forbidden—the bathroom scale is. “We make a specific point not to focus on weight loss. In fact, we discourage people from doing the program to lose weight,” says Hartwig. “We want people to use the Whole30 to change their relationship with food, and change the way they eat for the rest of their lives. If you’re able to do that, the weight loss naturally, effo ????????????? ?????????e??????????????????t?Q??????????????????????????????????????????????]?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ?????e??????????q]??e??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????1?????????t????!???????]?????????????????????????????????????????????????????????????????????????????????????????????????????]?????????????????????????????????????????????????????????????????q=????????????????????]??????????()=9?=?59d?]!=1??????????????????????????()?????????????????????????????????????????????????????????????????????????????t????!????????q=??????????????????????????????????????????????????????????????????e??????????????????????????????????????%???????????????????????????????????????????????e?????????????????????t??????????????????????????????????????]???????????????]??????????????????????????????????????????????????????????????????????????????????Q???!??????e??????????????????%?M????????????????????]???????????
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