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WOD Toys for RX’d Kids
Give them the tools to imitate your best moments. When you hear a company name like WOD Toys, chances are what comes to mind are a plethora of adult-friendly gym paraphernalia. Not so. These are real toys, not adult props. In the advent of digital gadgets and hi-tech gaming consoles, this Seattle-based toy company has its finger on the pulse of what society needs. “Let them imitate your best moments” is their tagline. Their efforts to showcase quality toys for kids aged 3 and up– with a fitness edge, of course–bode well for the CrossFit community. WOD Toys wants to provide a wise alternative for children to teach the value of health and family. The company hopes to bring a new level of consciousness to consumers regarding fitness. The design and management team strategically focused on one objective: to target the fast-growing CrossFit community in order to harness family-oriented fitness programs. While the toys are not intended to be used as actual gym or fitness equipment, the concept behind the production is to have children use the toys for fun with the family, especially during parents’ exercise time, when they can playfully participate. The 5 different products that comprise the WOD Toys collection are not designed for muscle-building so much as dexterity, coordination, concentration, and movement skills. The brains of youngsters are particularly programmable for a lifetime of wellness. WOD Toys also supports the “Let’s Move” initiative of First Lady Michelle Obama in advocating an active lifestyle for children to stop the epidemic of child obesity. “We’re giving kids a safe alternative to participate in their parents work-outs. Kids will naturally attempt to be just like their parents, so why hold them back. “Now you can WOD with your kids.” Kettle Kid is just 4 inches wide and less than 0.5 pounds of lightweight, durable plastic and rubber. They’ve even got Plyo Box Mini. Kids can enjoy their very own box! Just 5 inches tall and topped with soft rubber, the Mini Box is a must for your WOD Toys collection. Ideal for kids between the ages of 3 and 6 years. Why wait? The time for greatness is now.?
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July/August 2013
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