supporting the community
Altrient
Where good health begins
More than just another vitamin and supplement company, Altrient is a brand born of sheer necessity. In 2003, Cindy Nachman’s husband (a prominent businessman who had, with his partner, developed several successful supplement companies) was given the direction to get his affairs in order. And within a moment’s notice, a second entrepreneur in the family was born. A former athlete herself, Nachman refused to accept her husband’s fate, called on the fierce competitive spirit within, and took health into her own hands. Faced with the prospect of conventional allopathic medical practitioners who had all but given up, Nachman and her husband turned to “unconventional” medicine and discovered a world of disciplines, practices, and treatment methods that have stood the test of time and been handed down throughout the ages. This research led Nachman and her husband to two extraordinary doctors in California. The first and foremost fact these doctors divulged was that a damaged heart can be repaired, or at least the progression of the disease can be slowed or stopped and that a holistic approach to treatment is essential. Under the direction of these physicians, her husband’s course of therapy included many dietary changes–the most notable of which was massive doses of vitamin C administered intravenously. As Nachman watched her husband recover from a supposedly dismal fate, she was determined to find a way to provide vitamin C to other members of the family and the public in general. Enter Altrient. What began as a courageous and life-saving attempt morphed into a household name among fitness enthusiasts and CrossFitters alike. Some of the strongest natural athletes in the world boast the use of Altrient’s high-quality supplements, including three-time Games competitor Cheryl Brost and elite athlete Matt Chan. Your body has a unique set of building blocks—founding elements that determine everything from how you’re put together to what you stand for. Your DNA speaks volumes about who you are, where you came from, and how far you will go on this journey through life. And once this foundation has been set in place, it shapes, supports, and strengthens everything you do and everything you become. Altrient needed its own unique set of guiding principles, to help create its identity, maintain its integrity, and define its humanity. They chose three words. Health: the freedom to pursue life with confidence, with vigor, and without limits. Passion: a catalyst that transforms dreams and desires into real, worthwhile accomplishments. Responsibility: the courage to act in accordance with the laws that govern our country, the principles that define our society, and the common sensibilities that unify our diverse world.?
[
34
www.altrient.com facebook.com/Altrient?@altrient
]
W W W. S W E AT R X M A G . C O M
July/August 2013
40.Profile_Altrient_SRX_JulyAug13.indd 34
7/10/13 10:39 PM