SWEAT RX Magazine Jul/Aug 2013 issue | Page 141

supporting the community Ready For Anything: King Kong Apparel Committed to growing with our community In one of the world’s fastest growing and most challenging sports, there’s no such thing as an easy workout. Never knowing what to expect from the next workout puts incredible emphasis on being ready for anything. This “ready for anything”’ attitude was the driving force behind King Kong Apparel.  The King Kong Bag “Necessity is the mother of invention.” This rings true for the flagship product of the King Kong range—the now classic King Kong Bag! Finding a gym bag with the right combination of pockets, shoe compartments, and free space to fit all the required gear was impossible. You had to compromise on what to bring, often finding that you didn’t have what you needed. The King Kong Bag is built specifically for the unique needs of CrossFit. You no longer need to compromise; you can come prepared for anything. Word of Mouth is Currency Massive advertising campaigns are not King Kong’s thing. In their tight-knit community, they know big-budget advertising campaigns are useless without backing up promises with quality. That’s why they focus their time, money, and efforts on developing the best quality gear. And they rely on you to tell your friends how much you love it! Global Appeal Ever since Mikko announced himself to the world in 2009, CrossFit has become a global sport. While King Kong has taken this on board, with athletes from Denmark to Dubai and Brunei to Bahrain rocking their bags, nowhere have they been more popular than here in good ol’ US of A!  Connected to You Elite athletes pushing the limits of human performance are fantastic, but King Kong prefers stories of ordinary people improving themselves for the pursuit of living healthier and more fulfilling lives. King Kong Apparel is committed to providing the highest-quality gear to help you achieve your goals, whatever they may be.? [ 26 www.kingkongapparel.com facebook.com/kingkongapparel @bykingkong ] W W W. S W E AT R X M A G . C O M July/August 2013 40.Profile_KingKongBags_SRX_JulyAug13.indd 26 7/10/13 2:01 AM