SWEAT RX Magazine Jul/Aug 2013 issue | Page 136

supporting the community BSN A legacy of performance Bio-Engineered Supplements and Nutrition, Inc. (BSN®) was founded in 2001. They have since become a global leader in the sports nutrition marketplace through relentless dedication to creating dynamic, cutting-edge, and result-producing products. BSN® products and the brand itself have won more than 35 sports nutrition awards over the course of the last six years, more than any other company in the industry. This legacy of performance has created tremendous brand awareness and loyalty, building a faithful following of consumers, athletes, and fans in the process. BSN® carries a high customer rating with a distinct brand position of “Finish First.” Their reach and exposure are truly global, with products shipped to over 40,000 retailers nationally and distributed in over 90 countries. Their diverse product line has always produced dramatic results among the company’s core demographic; however, most of their products are multifunctional enough to provide something for all consumer types and anyone interested in the benefits of a healthy lifestyle. With almost 30 supplements available in capsule, liquid, and powder form, and online or retail accessibility via GNC, Gold’s Gym and the Vitamin Shoppe, BSN® maintains valuable mass appeal, setting it apart from a number of its competitors. Given the potential for tapping into broader markets, BSN® is committed to bringing top-of-the-line nutritional supplementation and beverages to their audience through broadened distribution channels and innovative partnerships. What street credentials back the company up? Some of the toughest sports in the world, that’s what: MMA, bodybuilding, and CrossFit. You might recognize Rich Froning, named fittest man on earth twice according to CrossFit standards; or Camille Leblanc-Bazinet, the top competitor and Canadian female heartthrob from Quebec (not to mention one of the fittest athletes in her country, male or female, the past few years). Both elite athletes rely on dedicated training and nutrition regimes that are supported in part by the specialized supplements from BSN® products. The telltale emblazoned red packaging is hard to miss. And the sheer variety of nutrition products will grab your attention, leaving little doubt that there is something for everyone perusing the field of self-development.? [ www.bsnonline.net 1.877.631.9914 facebook.com/BSN supplements @BSNFINISHFIRST youtube.com/ BSN supplements instagram.com/ BSN supplements ] july/august 2013 21 W W W. S W E AT R X M A G . C O M 40.Profile_BSN_SRX_JulyAug13.indd 21 7/10/13 1:57 AM