FROM THE CHIEF FINANCIAL OFFICER
FROM THE MEMBERSHIP DIRECTOR
Soren Spiers
DANITA OSBORN
–––––––––––––––––––––––––––––
Technology Trends in Clubs Today
When considering the current and
future state of technology in the private club industry, a number of trends
can be observed. Some have already
been occurring over time, and others are new and represent significa ?@?6??vW2????rFV6?????w??2&V??p?FW???VBF?F??&V??r&R6??R?bF?R??7B&Wf?V?@?FV6?????w?G&V?G2ffV7F??r6?V'2F?F???????R&W6W'fF???2??????RFVRF??R&W6W'fF???27F'FVB??&RF??FV?V'2v???B?fRW??FVBWfW"6??6R??rF???6?VFP?F????r?6?V"WfV?G2?6?W'G2&W6W'fF???2???FV?&???0??Bf?F?W72?7?'G27F?f?F?W2?6?76W2?6???72??W76??2??0??V?&W'2?fR&V6??R??&R67W7F??VBF?????r??????G2?b????6?V"&W6W'fF???2????R?F?R&W77W&R?0???7&V6VBF?&?f?FRF?B6?R?WfV??bV7?6W'f?6Rf? ?6?V"?V??F?W2?6?V'2&RF?F??r??f?&?2?b????P?&W6W'fF???2B'&?6?6R??B?V?&W"&V7F???2?fP?&VV??6?F?fR???V?&W"6?'G???R66W72F?6?V"&W6?W&6W2??6??R6?V'2?fR&VV?G&?6?F?????r?B??r???v??rF?V?"?V?&W'2F?WF???R6?'G???W2BF?R6?V"??2F?R?V?F???W6W2F?W6RFWf?6W2??&Rg&WVV?F???&W6V&6??26??v?F?B?V&???b?b??( ?ff?VV?N( ?GV?G0?vRcR?"??FW"?v?6?'G???R??BW6R?B??F???&6?2F?66W72F?R??FW&?WB?6?W&6S?f?W''???F?72???6?V'2??6??6?FW"F?F??r??6?W2???v??r?V?&W'2F?W6RF?W6RFWf?6W2BF?R6?V"??V?&W'26?V'0??fRf?V?BF?W6RFWf?6W2W6VgV?v?V?66W76??rF?R6?V.( ?0?vV"6?FR???vRF?V?"&????r66?V?G2?6?V6?F?R6?V ?6?V?F"???R????R&W6W'fF???2??B6??F7B?F?W ??V?&W'2?F?F?( ?2?V?&W'2v?BF?F?WfW'?F???r???F?V?"6?'G???W2F?BF?W?6?F???F?V?"???R72??vRv???6???&R?ffW&??rF??2FV6?????w?F?5t40??V?&W'2vF6???W"??&??f?"gW'F?W"FWF??2?6?6???WGv?&???r??&?fFR6?V'27V?GW&W2?fR&VV?&?WB?V?&W'2V??????rF?R6?????b?F?W"?V?&W'2??V?&W"?`??F????7GVF?W2?fR6??v?F?B???&?G??b( ?ff?VV?N( ???F?f?GV?2?W7V6???F??6R?fW"F?RvR?bcR?&P?V?vvVB??6?6???WGv?&???r???7F???f6V&????????R&V6V?B7GVG?f?V?BF?B??&RF??sW&6V?B?`?F??6R?fW"cR?VB?fW2F?B&R( ?Vf????FW'Gv??VN( ?v?F?FV6?????w??6?W&6S??"????&W7??6R????6?V'0??fR?V?6?VB6?6???WGv?&???r?Ff?&?2W?6?W6?fV??f?"F?V?"?V?&W'2???7B6?V'2&RW6??rf6V&????'W@??F?W'2&R6??gF??rF?V?"GFV?F???F?6?V"?7V6?f?26?FW0?( BV?F?W"g&??F?V?"vV"6?FR&?f?FW'2?"g&??7F?F???R&?GV7G2FWfV??VB7V6?f?6??f?"&?fFR6?V'2???6?F?????rFV6?????w?2?V?&W"?V??G????W?f?"7V66W76gV?6?V'2?2F?V?"&??G?F?V???6P?F?R?V?&W"W?W&?V?6R?FF??rf?VRF?F?R6?V.( ?0??V?&W'6????BV?F??FV?7W'76??r?V?&W"W?V7FF???2??B?2&?WB'V??F??r????G?F?&WF???V?&W'2???B'V??F??r'&?BF?B6?v??f?W2f?VRf?"&?7V7F?fP??Wr?V?&W'2??7F?&?6??F?R6??6WB?b??V??G??2&VV???v?26??WF???r??6?6??"F?v?&?R???vWfW"?F?@?6??6WB?26??v??r?F?R?WvW7B?V??F?W2f?"&?fFP?6?V'2&R?V?&W"?6V?G&?2FV6?????v?W2F?BV???6RF?P??V?&W"W?W&?V?6R'??VWF??r???'F?B6???V??6F???2?VVG2F?B6?6?WG?( B?BF?R6?V"?V?&W'2( @??fR&V6V?F?7V?&VB??V?&W"?6V?G&?2FV6?????v?W0???6?VFR??FW&7F?fR?V?&W"vV"6?FW2??V?&W"6?6????WGv?&???r6?FW2???&??R66W72'??V?&W'2F?F?R6?V.( ?0?vV"6?FR?B6?6???WGv?&???r6?FW2?v?&V?W72??FW&?W@?66W72f?"?V?&W'2?BwVW7G2BF?R6?V"??B?V?&W ?FV6?????w?6V?FW'2??F?R6?V&??W6RF?66????FFP??V?&W"?wVW7B??&??R?B?'F&?RFWf?6W2????&?G???bF?F?( ?26?V"?V?&W'2&R( ?FV6?6gg?( ???F?R??FW&?WB??6?6???WGv?&???r?B??&??RFWf?6W2?F?&?Vv??WBF?P?6?V"??GW7G'??V?&W"?6V?G&?2FV6?????v?W2&RV?6???&V??rFFVBB?????6?7B?&?f?F??r6?v??f?6?Bf?VP?F?F?R?V?&W"W?W&?V?6R?( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( >( 0???V?&W'6???Ww0????F?W"'W7?7V??W"?26???rF?6??6R2vR???????f?'v&BF???F?W"w&VB6V6??B6?F?rv??@?6?V?G'?6?V"F?R?V?&W'6??7F?f?G??fW"F?R7V??W"?2&VV?V?6?W&v??r2vR&V6V?fVB?V?W&?W2?6F???2f?"?Wr?V?&W'2F?????W2F??2f???F??26V6??vR&R7&VF??rF?ffW&V?B??RFrF??V??FV?F?g???Wr?V?&W'26??V6R?V?vV?6??RF?V?F??W"6?V ?v?V???R6VRF?V??F?R&W7??6RF?F?R?&76F?"VW7F?????F?R#2?V?&W"7W'fW??v2fW'??6?F?fR?#??V?&W'2f??V?FVW&VBF?&R?&76F?'2W6??p???W"7W'fW?&W7??6W2?vRv???&R&?RF??"WV6??Wr?V?&W"v?F????&76F?"g&??F?V?"?V?v?&?&???B?B??"???WF?v??F??2?2w&V@?v?F??V??Wr?V?&W'2&V6??R6??f?'F&?RB6?F?rv??B?B&Vv???VWF??rfV???r?V?&W'27F'F??rv?F?F?V?"f?'7BF??b?V?&W'6???B?2??BF???FRF?&R??&76F?#??V6R7F????Bf?6?Bv?F??R?`???R&R??FW&W7FVB???R??R???B6??6RF?G'?F?RW?6?F??rWFFW2F??W"?V?&W.( ?2vV'6?FRF??27V??W"?&V?V?&W"?F?RvV'6?FR?2F?R??7BWF?FFP??V?&W"F?&V7F?'??WfV?B6?V?F"?F????r?V?W2?B?F?W"6?V"??f?&?F????F??V&???&R&?WBF?RWFFW2F?F?RvV'6?FR?"??rF?W6RF?P??????FW&7F?fRfVGW&W2??V6R7F?'??Bf?6?Bv?F??R??2vR?V"?W"66?G??bv??b?V?&W'2???r?2F?RF??RF?W?FV?BF?P???f?FF???F?6??V??R??Rv?V?B&R&?VBF?6?&R??W"6?F?rv??@??V?&W'6??W?W&?V?6Rv?F??f?"??&R??f?&?F?????F?R7W'&V?B?V?&W'6????'GV??F?W2f??&?R??V6R6???V?????"f?6?B?RB??F??R??V6R?V?W2W?FV?Bv&?vV?6??P?F?F?R?WvW7B?V?&W'2?b6?F?rv??B??V?&W'2??R ???V?v?&?&???@??FfRb???6R'W66? ???????????Ff?B6'Gw&?v?BbV??V????W2 ??v??G6VFvP??&???bFV&&?R67F?????WGF?&?FvP??&?bv?v?f?6?W ??F?&??BG&6P??F??bwvV??v????&R ??v?V?f?Wp??w&Vrb6?&?2??'@??????&W6?FV?@??&?"b?FR?Vv???????'F?&?FvP??FV???b6??G??V?6P??&?v??G0??Bbv?V?F&?P???V?&v????FP??7FW?V?b????&?F6??P??6VF"v?V???&???b?&V?&??FW0???wF??&?P??d??#2??????R7FFP???5@?t????????????????????F?R6?F?p?????p???