PAINT & POWDER
HMG launch Colour Box for distributors and customers
Colour choice has never been easier for HMG Paints ’ distributors and customers thanks to the launch of the new ColourBase Colour Box . The new paint colour identification tool presents over 2400 colour chips , displayed in chromatic order within 20 fan decks . The ColourBase Colour Box is a multi-function tool , in the sense that not only each colour has a chromatic code that identifies its position in the colour sequence , but it also corresponds to a colour existing on the market for reference .
HMG Paints innovative Unit Lite Colourants and ColourBase have been a key tool for the company and its nationwide distributor network for the last decade , and combined with the new ColourBase Colour Box , distributors can provide even more outstanding colour choice across a number of HMG systems . The Manchester based business has invested over £ 150,000 into the colour box project , helping their distributor network add increased value and providing fast and easy colour identification , ensuring the right colour every time .
“ Ever since 1930 HMG Paints have been obsessed with colour , we still even have our first ever colour formulation book in the archives , we truly understand it ' s importance to the customer and the ColourBase Colour Box is a great new resource for our distributors and their customers .” Commented Danny Cleary , HMG Sales Director . “ Being available in a carry case means that representatives can match out on site and have depots produce the colour almost immediately across a number of HMG systems .”
The colours contained in the box , available in a counter top version or carry case , are sourced from a number of popular colour systems , including RAL ,
British Standard , Commercial Vehicle Fleet Colours , Agricultural , Industrial , Afnor and more . Additionally , the box contains colours with chromatic continuity to ensure that distributors can find the perfect colour for every customer .
The ColourBase Colour Box has already been put to good use by a number of customers who are using HMG ’ s Acrythane 4G . Up and down the UK vehicle fleets are using colours from the ColourBase Colour Box and seeing exceptional results using the high gloss , high solids acrylic polyurethane coating developed to meet and exceed the stringent requirements of the commercial vehicle market .
As the UK ’ s largest independent paint manufacturer , HMG Paints Ltd rely on a loyal , countrywide distribution network to supply and service previously unreachable customers and expand the HMG Paints brand . New distributors are selected based upon their reputation , expertise , and local knowledge .
HMG ’ s ColourBase software boasts a library of over 200,000 different colour formulations , including RAL , BS , Pantone , NCS , OEM , commercial fleet , agricultural machinery and house colours . The database of colours is updated regularly online , ensuring all new shade formulations and base products are added , including those in the new ColourBase Colour Box . Colours are reproduced with a consistently accurate colour due to the first-class tinters .
38 SEPTEMBER 2020 read online : www . surfaceworld . com