INDUSTRY NEWS
New Group Director for Marketing starts at Hempel
Camilla Travis appointed Group Director for Marketing at world-leading coatings company Hempel A / S . She started in her new role on 1 August .
As Group Director for Marketing , Camilla Travis will lead Hempel ’ s global marketing team , with special focus on e-marketing strategies , assortment and portfolio .
Michael Hansen , Group Commercial Officer , comments : “ We recently expanded our Group Marketing function to include product assortment and portfolio management . This better reflects our regional setup and will enable more effective communication around products and product launches – two extremely important marketing areas . Camilla is the ideal person to lead this expanded function and global team .”
In her new role , Camilla will be responsible for ensuring Hempel takes a structured and impactful approach to marketing across the globe . She will also be part of driving Hempel ’ s strategy of market-driven
Camilla Travis
innovation , by connecting innovation and products with customers and customer needs .
“ Hempel has an attractive portfolio of products and services , closely matched to customer needs ,” says Camilla . ‘ I ’ m really looking forward to working with our global teams to create relevant communication of our products and services , and develop innovative tools and channels that ensure a good experience for all our new and existing customers .”
Camilla has more than 20 years of marketing experience , encompassing almost every marketing discipline . She joins Hempel from ASSA ABLOY in Sweden , a global leader in access solutions , where as VP Marketing & Communications for the Entrance Systems division she was instrumental in developing the division ’ s brand strategy and e-business strategies . Prior to that , she held leadership positions in a number of companies , including Brüel & Kjær and FLSmidth .
About Hempel
As a world-leading supplier of trusted coating solutions , Hempel is a global company with strong values , working with customers in the protective , marine , decorative , container and yacht industries . Hempel factories , R & D centres and stock points are established in every region .
Across the globe , Hempel ’ s coatings protect surfaces , structures and equipment . They extend asset lifetimes , reduce maintenance costs and make homes and workplaces safer and more colourful . Hempel was founded in Copenhagen , Denmark in 1915 . It is proudly owned by the Hempel Foundation , which ensures a solid economic base for the Hempel Group and supports cultural , social , humanitarian and scientific purposes around the world .
Visit : www . hempel . com
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