ELECTROPLATING , ANODISING & GALVANIZING
Name change helps Bradford galvanizing business resolve identity crisis
They say customers are always right , and after half a decade of using their own name for a Bradford galvanizing business , it is finally changing its identity in recognition of their loyalty .
For more than 50 years Metaltreat Limited has been known by those that use the company as Metaltreat Galvanizers , in a nod to the nature of the work carried out .
Now bosses at the plant have solved the identity crisis and changed the trading name of the business to reflect how it is known locally .
Commercial Manager , Iain McBeath , said : “ A belief that the customer is always right has always played a vital role in the way Metaltreat Limited has done business . So , after half a decade of listening to those customers using the wrong name , it ’ s about time we changed it .
“ It ’ s a bit like the Ronseal advert , Metaltreat Galvanizers as a nickname is so selfexplanatory you can understand why it ’ s been used locally and among our customers . It ’ s amazing we ’ ve gone for so long not formally recognising it !”
From 1st July , although the registered company name remains Metaltreat Limited , in all trading the company will refer to itself as Metaltreat Galvanizers and all truck livery , signage and customer-facing communications will reflect the change .
Iain added : “ We ’ re so grateful to our loyal customer base for helping to grow and shape the business over the decades , and are looking forward to our future with them as Metaltreat Galvanizers !”
The plant is part of a network of UK businesses owned by Wedge Group Galvanizing Ltd , the largest hot dip galvanizing organisation in the UK with a history dating back over 150 years .
Visit : https :// www . wedge-galv . co . uk / plant-locator / metaltreat-galvanizers /
50 SEPTEMBER 2020 read online : www . surfaceworld . com