OCTOBER 4th & 5th 2023
NEC , BIRMINGHAM salespeople to build real relationships with prospects . Another benefit for face-to-face sales is the ability to better measure prospects ’ reactions by using body language cues .
All in all , success in B2B sales means using all the methods available to you and using them well . Technology should , of course , be used when it is sensible to do so , but the value of face-to-face interaction can never be understated . At a time when societies and the world are opening up again , embracing in-person meetings is sure to yield success .
After a targetted marketing campaign , and in depth preparations by the shows organiser and all exhibitors , Surface World Live opened its doors after a four year hiatus due to the covid pandemic at the NEC in Birmingham . Over 100 exhibitors were present to greet visitors to the show , many unsure what to expect given the circumstances .
As soon as the doors opened visitor after visitor entered the show . A steady flow was seen during the full two days , footfall was considerably above the previous show back in 2018 ! The exhibitors were inundated with query after query , proving the surface finishing industry was out in full force ready to do business .
Surface World Live was proven to be a very successful tool in re-connecting the industry and a great boost to business moral .
The next Surface World Live is to take place on 4th and 5th October 2023 at the NEC in Birmingham . Reservations are already being taken .
If you are interested at exhibiting at the show or would like to advertise in the shows sister magazine , Surface World , please call Nigel Bean on + 44 ( 0 ) 1442 826826 to discuss your requirements . Or you can send an email to nigelbean1 @ aol . com .
Surface World Live – Re-Connecting The Industry twitter : @ surfaceworldmag APRIL 2022
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