INDUSTRY NEWS
Ace new partnership for HMG and Belle Vue Speedway
Two community focused brands have joined forces with HMG Paints becoming sponsors of Belle Vue Aces . Belle Vue Speedway has the unique distinction of being the longest continually-operating Speedway club in the world . HMG Paints , formed in 1930 is a family-owned manufacturer of industrial , commercial vehicle , decorative and specialist products .
Belle Vue CEO Mark Lemon said : “ We are delighted to welcome HMG Paints on board with Belle Vue Speedway for the new season . As a family-run business , their values in this respect very much mirror our own and the enthusiasm for the sport , especially amongst their staff , makes this a perfect partnership .”
As part of the partnership HMG Paints will provide its paints for use at The National Speedway Stadium in Manchester which is home to the Aces . The Aces start their 2022 campaign at the end of March and will be hoping to go one step further than 2021 , which saw them narrowly miss out on the British Speedway Premiership title .
HMG Marketing Manager Paddy Dyson added : “ As a proud Manchester company we ’ re delighted to be partnering with Belle Vue Aces , a true Manchester institution . Belle Vue Aces have always been innovators and leaders in the sport and their commitment to the local community and fans perfectly aligns with our values as a business .”
To celebrate the partnership HMG has developed two new colours Aces Black ( GRA 0940 / 42212 ) and Aces Red ( R 0550 / 42212 ), the new colours can be found in the HMG ColourBase Colour Box , and are available via HMG ’ s extensive distributor network . Additionally , speedway fans can enjoy 10 % off any purchase when you using promo code ‘ ACES10 ’ at shop . hmgpaint . com .
This isn ’ t the companies first venture into motorsport with HMG being technical partners with Prodrive and Aston Martin Racing . HMG ’ s Acrythane 4G 2K Topcoat was used on the Aston Martin Racing GTE cars which won the iconic 24 Hours of Le Mans in 2020 . HMG Paints also utilised their industry leading Advanced Colour Design Service to assist with the restoration of the iconic 1970 Team Lotus Chassis number 5 , which was famously raced by Emerson Fittipaldi .
To see a full list of HMG Paints products , which are Made in Britain accredited , and services visit www . hmgpaint . com , via the website you can also find out more about the company ’ s history and partners . HMG ’ s products are available nationwide via its network of distributors .
24 APRIL 2022 twitter : @ surfaceworldmag