28 Examples from the brands
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CRAFT – RUNNING IN CIRCLES IS THE ONLY WAY FORWARD Craft lives and breathes functional sportswear . Garments that shall last for a long time , withstand tough conditions , and inspire athletes at all levels to reach their goals . An obvious and integral part of the work is to take full consideration for our shared arena along the way .
In recent years , Craft has made great progress in its sustainability work , among other things through an increased focus on circular design and more sustainable materials .
By 2023 , the goal is that all new products will be partly or wholly made of more sustainable materials . Today , they are halfway there , around 50 % of their products contain recycled or reused fiber and materials .
But Craft has higher ambitions than that . In 2022 , we will witness an acceleration in the sustainability work under the concept “ Craft Circle ”, where sharp goals and strategies have been formulated to maximize the company ’ s contribution to the Global Goals for sustainable development . Among other things , six focus areas have been defined and initiatives for new circular business models have been formalized . The concept will be launched during spring 2022 . Stay tuned !
Swedish Textile Initiative for Climate Action As a part of an increased focus on sustainability issues , Craft joined the STICA ( Swedish Textile Initiative for Climate Action ) network in the autumn of 2021 . STICA is a non-profit organization aiming to support the fashion and textile industry in the Nordic region in an attempt to reduce its greenhouse gas emissions throughout the value chain , create a platform for collaboration and knowledge sharing , and develop common tools . The goal is to lead the way and reduce greenhouse gas emissions in line with the 1.5 ° C warming target . STICA wants to ensure that the Nordic region act beyond its share by becoming the first climate-positive clothing and textile industry in the world , way before 2050 . Among the members of STICA are some of Sweden ’ s leading textile companies .
As a member of STICA , Craft is committed to measuring and reporting emission data in accordance with STICA ’ s strict requirements and guidelines . In 2021 , mapping , reporting and target setting was carried out for greenhouse gas emissions in scope 1 and 2 . In 2022 , Craft will also report and set target for scope 3 , including all indirect emission from , for example , production .
All products fully or partially made from sustainable fabrics by 2023 .
All garments made from 100 % sustainable materials and / or production methods by 2027 .
All products made from fossil-free materials by 2030 .