31 Examples from the brands
3 now
Cutter & Buck has reduced its air freight imports from 18 % to just 0,29 %
2017 Cutter & Buck reduces their air freight by half
CUTTER & BUCK ELIMINATES AIR FREIGHT Cutter & Buck is a lifestyle brand based in Seattle , USA , with a broad assortment of clothes for an active lifestyle , engineered for exceptional versatility . Committed to bold solutions , Cutter & Buck has made an incredible journey eliminating 99 % of all air freight from supply chain . This is their story :
“ The year was 2014 and we were reliant on air freight as a critical component of our supply chain , ensuring just in time arrival of fabrics and trims in manufacturing countries , and for finished goods at their final destination . With a focus on cash flow , and on minimizing leftover fashion products , we were stuck with only hard choices to make , and utilizing air freight had been part of the fashion strategy for as long as anyone remembered . Beginning in 2015 , we determined that the only way out was to start with an entirely new objective : could we only utilize sea freight in our supply chain ?
We launched the objective “ We Hate Air Freight ”. First , it was determined that disciplined fabric consolidation could help , with the result of reducing air shipments of raw materials . Next , by ordering sooner , and by trading upgraded freight on late orders for product discounts , we could make further progress . The Air Freight reductions had halved by 2017 , but challenges remained .
The traditional seasonal fashion calendar just didn ’ t have enough time in it to avoid the use of Air Freight . The only way to achieve Zero Air Freight , was to execute align its development , production , and to market strategies . Thus , we combined the production volume of our Corporate Business with our in-stock model , and our Retail Business . All products would now launch to consumers , retailers , and Corporate customers at the same time , when they first were received in stock .
By this , Cutter & Buck has achieved a class leading development timeline of 10 months , creates no “ prebook ” samples that need to be air-freighted , and relies entirely on Sea Freight for its fabrics and finished goods .“
Joel Freet CEO at Cutter & Buck
2015
Cutter & Buck launch the objective " We Hate Air Freight "
2014
Cutter & Buck is dependent on air freight