CREATE ✓ Design and product development ✓ Choice of material ✓ Quality and product life-span PRODUCE Raw materials✓ Usage of chemicals✓ Supplier relationships✓ Working conditions✓ and human rights MARKET ✓ Sustainable offers ✓ Eco-labels and product certifications ✓ Product and customer information SELL Customer✓ relationships Employee✓ engagement DELIVER ✓ Efficient transportations ✓ Quality of delivery ✓ Climate- and environmental impact ✓ Safety USE Product and✓ customer information Reclaims✓ 1 3 5 2 4 6 VALUE CHAIN New Wave Group ’ s value chain covers several steps from design and product development , to delivery and the use of the product . Every detail is important in all the hundreds of steps taken along the way .