29 About the Group
3
Vision and values
New Wave Group ’ s organization is decentralized with a lot of entrepreneurial spirit . The Group ’ s values are its guiding principle , no matter which subsidiary , operating segment or country . We are dedicated to upholding and spreading New Wave Group ’ s values within the Group .
VISION All operating segments and brands have their own visions and business concepts . Although they may differ in some parts , all subsidiaries are gathered under an overall vision of building world-leading brands and world-leading suppliers in each operating segment . Read more about the visions of each operating segment in the Annual Report .
016 “ Sustainability and long-term thinking shall characterize the decisions we make , big and small .”
001
Most things are still undone . No matter what has been achieved by us or others in the past , there is always more to be done . Pursue constant growth .
002
There are no limits . Neither national nor cultural , religious , performance or any other limits . If you feel you have reached one , try to find a way round .
003
Constant improvements . Everything can be improved - always !
004
If you make a mistake , learn from it . Everyone makes mistakes , but if we learn from them we can improve ourselves as well as the company .
005
Be happy ! Your mood affects people around you and they deserve a smile .
006
See the opportunities and not the problems . Every problem is actually an opportunity in disguise , and that is what you should focus on .
007
Act now . Tomorrow may be too late .
008
A dollar saved is a dollar earned . To earn a dollar we must sell for ten dollars .
009
Hard work gives results .
010
Treat customers the way you want to be treated when buying something privately . Our brands are never better than our performance . New Wave Group is a service company .
011
Always be 100 percent loyal towards the company .
012
Use common sense and good judgement .
013
Always think : what is my contribution towards improving the company ?
014
Always be honest . Never lie , neither to your colleagues nor superiors or customers , regardless of the objective .
015
Knowledge . We should always strive to have the highest competence and knowledge in the business we operate in .
016
We have committed ourselves to conduct the business responsibly . Sustainability and long-term thinking shall characterize the decisions we make , big and small . Do not take shortcuts that risk damaging people , the environment or the company . Perform your work with respect and care !