18 Towards a sustainable profitability
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Sustainable and eco-friendly options
New Wave Group aims to introduce more sustainable and eco-friendly alternatives in our range of products . We want to increase the amount of products coming from sustainable sources and processes and help our customers to imbed social and environmental criteria in their purchasing decisions . Here are some examples of products developed with care of people and the planet in mind .
NORDIC SWAN ECOLABEL Takes the products ’ environmental impact throughout the whole life cycle into account . Strict chemical and quality requirements .
COTTOVER
In spring 2015 , we launched the brand Cottover – a complete eco-labeled garment collection certified by Nordic Swan Ecolabel , GOTS , Fairtrade and Oeko-Tex .
The cotton is organic , which means it is grown without chemical pesticides and fertilizers , and Fairtrade-certified which ensures fair economic and social conditions for the cotton farmers . The polyester is recycled from old PET-bottles and we have applied social and environmental criteria throughout the whole supply chain – from raw material to finished garment . The garments have also been independently quality tested in order to pass the requirements of Nordic Swan Ecolabel . We are proud to be able to offer a complete assortment of sustainable clothing , cooperating with four different third-party certifications - Nordic Swan Ecolabel , GOTS , Faitrade and Oeko-Tex . The certifications have all put their mark , their independent
QUESTION ! Why should you buy third-party certified products ?
guarantee , on our garments .
As a customer , it is difficult to know what you are actually buying and how a product has been manufactured . A third-party certification provides credible guidance for both the producer and the customer that a product meets specific requirements . It helps the customer to make a more sustainable choice and support suppliers who invest in environmentally friendly practices and better working conditions .
- Anni Sandgren , CSR and Sustainability Manager , New Wave Group
GOTS GOTS-certified textiles are always made of organic cotton and if applicable , recycled polyester . Guarantees full traceability and puts social requirements on all actors in the supply chain .
FAIRTRADE When you buy Fairtrade cotton , producers who grow the cotton are given the opportunity to improve their finances and their working conditions .
OEKO-TEX Guarantees that the finished product does not contain any harmful and hazardous chemicals .