January 1, 2016
AFREC Sustainability Leadership Council is Rebranded
AMERICAN SUSTAINABILITY LEADERSHIP COUNCIL
We are proud to announce that our service name from AFREC Sustainability Leadership Council to American Sustainability Leadership Council.
After 13 years, The Council has pivoted to a new business model. The new identity had to satisfy all of the existing expectations of our original name, while simultaneously moving forward to acknowledge the maturity, functionality, and diversity.
The logo has slightly changed and the most prominent change is rebranding to the new name, "American Sustainability Leadership Council".
The Council has embraced social media as an essential component in addition to the peer-to-peer Roundtable events. We have developed proprietary software product called “Synced | in” which will become synonymous with private access to sales, marketing, business development and communications internally for our participants. Synced | in functions to inspire users to imagine all the new possibilities of virtual and personal collaboration pulling your LinkedIn, Facebook and Twitter feeds into one site.
There are separate pages for corporations as well as Councilors. (Council professionals are now
referred to as “Councilors”.)
All-encompassing public relations for our corporations are now accessible front and center on the public council website which includes a portal for corporate sustainability reports, trending news and accolade announcements that link directly back to your PR website pages.
A fully functional Online Education Center for information, education for sustainability knowledge is now operational with the assistance of Lutron. Use the Education Institute tab to access all your info.
Changes to note:
Business Roundtables are renamed “Sustainability Leaders Insights Series”
Quarterly events are held in January, April, July and October
Participants are called “Councilors”
Diversity participation is expanded into new industries: finance, pharmaceuticals and
sport facilities and logistics
Amplified interaction with CFOs, CSOs, Marketing Directors and CIOs
Cross promotion of your events to boost your marketing campaigns, communications
and press releases.
We are excited about all the new prospects that that will result from rebranding and look forward to working with you.
Rosemary T McAvoy, Presdient & founder
2