THE FUTURE
WOOLWORTHS SIGNS ON TO HELP SECURE
OF AUSTRALIAN SURFING
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IN mid-July we were proud to announce future Australian surfing champions will receive further help to ride the wave to success , with Woolworths expanding its commitment to the sport .
Under the new partnership , Woolworths became the driving force behind Surfing Australia ’ s junior surfing pathway .
The partnership includes the 10-event Woolworths Surfer Groms Comps presented by Wahu series , Surfing Australia ’ s six affiliated State branches Woolworths State Junior Surfing Titles , with 18 events to be run nationally , and the Woolworths Australian Junior Surfing Team .
The Woolworths Fresh Wave award will also be provided to the best and fairest junior surfers at events .
Woolworths Director of Marketing Andrew Hicks said ; “ As an Australian brand we ' re proud of a partnership that helps develop the future talent of such an iconic Aussie sport .
“ With the expanded commitment we ’ re pleased to be able to support more junior surfers in reaching their potential , as well as inspire a fresh wave of surfing talent to take a healthier path to their future success .
“ As the major junior events cross the country we ’ re also looking forward to being able to connect our customers and store teams with the sport and to celebrate the next generation of champions in local communities in each state .”
Surfing Australia CEO Andrew Stark said ; “ We ’ re thrilled to expand our grassroots junior surfing partnership with Woolworths and to cement them as a top tier major partner of Surfing Australia .
“ This is the perfect fit given our aligned values and purpose and we are excited to rollout this truly national reaching junior surfing program with Australia ’ s fresh food people ”
With six-time World Surf League ( WSL ) Women ’ s World Champion Stephanie Gilmore already on board as a Woolworths brand ambassador , up and coming WSL World
004 | Issue 16 // Winter 2017