XXXX SUMMER BRIGHT LAGER
BECOMES THE OFFICIAL BEER OF SURFING AUSTRALIA
XXXX Summer Bright Lager is excited to support one
the sport of surfing and we feel its success will now
of Australia’s most iconic sports, announcing a two-
continue through XXXX Summer Bright Lager and
year partnership in August with surfing’s National
Surfing Australia.
Sporting Organisation, Surfing Australia.
XXXX Summer Bright Lager became the official beer
of Surfing Australia and sponsor of the prestigious
Australian Surfing Awards and the Original Source
Australian Boardriders Battle.
“You won't miss a moment has been hugely successful
across our other sporting partnerships.”
Surfing Australia CEO, Andrew Stark is also excited
about the new partnership: “We are very pleased
to have announced our new partnership with XXXX
“XXXX Summer Bright Lager is proud to support one
Summer Bright Lager. The DrinkWise message will
of Australia’s most iconic sports,” said Jack Mesley,
be a key component of this partnership and one that
Marketing Manager of XXXX. “We are synonymous
Surfing Australia is committed to deliver to our sporting
with Australia’s love of the outdoors and catching up
community.”
with mates and we’re thrilled to be supporting a sport
we know embodies the same spirit.”
Two-time World Longboard Champion Harley Ingleby
has been named ambassador for the partnership.
Surfing Australia will also see the DrinkWise campaign,
Ingleby will be part of an extensive digital media and
“You won’t miss a moment” activated across a number
content campaign throughout the two years.
of platforms. This initiative continues the DrinkWise
approach of showcasing the benefits of moderation
and to encourage people to drink safely and properly.
John Scott, DrinkWise CEO, said: “DrinkWise is pleased
“It’s great to have the support of XXXX SBL and Surfing
Australia,” said Ingleby. “I love documenting everything
I do in surfing and this is going to be a great opportunity
to promote our amazing sport and lifestyle.”
to join XXXX Summer Bright Lager in supporting
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