Whether it is that trusty Thruster or reliable
“This segment is perfect to profile our core users
Hammer Drill, good tools are a must for surfers and
and gain some important insights as to what keeps
tradespeople alike. So when Milwaukee Tools and
them motivated both on and off the tools. We are
Surfing Australia extended their partnership into
looking forward to another great year in partnership
2016 it seemed a natural fit.
with Surfing Australia.”
An especially good fit with Milwaukee’s sponsorship
Surfing Australia CEO Andrew Stark said: “We
to include a digital series integrating tradesmen who
are very excited to continue our partnership with
surf, which delivered high quality, engaging content.
Milwaukee Tools. They are a great fit partner and share
The Milwaukee ‘Power Surfer’ is a bi-monthly,
3–4 minute segment profiling professional builders,
in our values and we look forward to a fantastic year
ahead with them.”
plumbers and electricians who surf while utilising
Milwaukee is a support sponsor of series three of
Milwaukee’s heavy-duty, portable electric power tools
the Original Source Australian Boardriders Battle
and accessories.
which is being contested currently across the country,
Eighteen year old second year apprentice Electrician
culminating in a national final in January 2016. The
Jordy Harrington (pictured) was one happy man after
prestigious event is the country’s biggest grassroots,
being named a ‘Power Surfer’ and winning a brand
boardriders event series.
new Milwaukee tool kit, including an epic hammer drill,
sabre saw and many other Milwaukee tools.
“Life is good, working and surfing. Now I have a
brand new Milwaukee tool kit I am even more stoked to
The sponsorship also includes naming rights to a
social media competition, the Milwaukee ‘Heavy Duty
Hack’. The social media promotion is all about capturing
the biggest and best power moves that surfing offers.
get to work.” Jordy said.
Milwaukee’s Brand Manager Tom Mathiesen said the
partnership with Surfing Australia targeted professional
tool users who surf.
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SPRING 2015 ISSUE 13 | 39