The ORIGINAL SOURCE
Australian Boardriders Battle
League, which allows Australian World Surf League
Coffs Harbour Boardriders will be celebrating its 50th
(WSL) World Championship Tour surfers (men and
Anniversary this year and club president Lee Winkler said
women) the opportunity to represent their local
it was still on a high after finishing second this year.
boardriders club at respective State qualifying events
and the National Final.
“This is Coffs Harbour Boardriders’ 50th Anniversary
year and the success through the Australian Boardriders
In total $110,000 is up for grabs across the entire
Battle brought 50 years of establishment together and
National Series including the National Final. There is
resonated throughout our surfing community,” he said.
$29,000 available across the eight State qualifying
“This success also strengthened the club brand and
events, while $81,000 will be on offer at the National
drove our commercial worth to new heights and along
Final. The winning boardriders club will receive $20,000,
with the prize money our new clubhouse will be able to
while $36,000 will be split between the clubs finishing
be constructed soon, giving our juniors a state of the art
second to 20th.
training facility and a place Coffs Harbour Boardriders
Additional National Final prize money includes
can call home.”
$12,000 across 12 Skins heats; $5,000 across 5 Women’s
Culburra Boardriders from New South Wales was the
heats; $5,000 for the Fox Sports Patriot Club Award;
youngest club at this year’s National Final having formed
$1,000 each to the Wayne Bartholomew and Layne
less than 12 months earlier in 2014 and club president
Beachley Medal Winners; and $1,000 for the Milwaukee
Jason Moon said the event’s impact was massive for both
Heavy Duty Hack. FCS is also providing a $1000 product
the club and the local community.
pack to the winning club.
“Firstly as a club, the Original Source Australian
The National Final to be held at Cronulla Beach will
Boardriders Battle was an excellent platform to launch
again offer a World Tour surfing event-like experience
our club onto the national stage and as a result it has over
for the clubs and the fans. Live broadcast to big screens
100 new members including 48 new junior members,”
on the beach and major infrastructure along with great
he said. “This was our first competition as a club and we
sponsor activations will ensure a fantastic celebration
could not have envisaged how well it would impact our
of club surfing culture is brought to life. The event will
club and our whole area.”
also be broadcast live on Fox Sports nationally over the
weekend.
The Original Source Australian Boardriders Battle is
proudly supported by naming rights partner Original
Original Source Head of Brand Belinda Groves said:
Source and major support partners in Toyota, Nikon,
“Following on from the success of last year’s event, we’re
Oakley, Sutherland Shire Council, the World Surf League,
proud to continue celebrating the best of grassroots
XXXX Summer Bright Lager, DrinkWise, Milwaukee, FCS,
surfing.
Surfing Life, Fox Sports, Destination NSW and Boost
“The state events and National Final are vibrant and
Mobile
intense, just like the experience Original Source 100%
It includes a $61,000 Monster Raffle giveaway with one
naturally fragranced shower gels deliver. We love the
lucky ticket holder to drive away in a new Toyota RAV4
enthusiasm the surfing community has for the series, it’s
valued at $55,000. Other prize packs will be provided
a perfect fit.”
by Milwaukee, Original Source, Oakley, FCS, Nikon and
Each club team will include one junior (Under 18)
Boost Mobile. The Monster Raffle is open to all Surfing
surfer, four Open age surfers, and one over 35 surfer.
Australia affiliated boardriders clubs with proceeds
Each team must include one female surfer.
returning to the boardriders club community.
“The Original Source Australian Boardriders Battle
has become a critical program as a part of the Surfing
Australia sport development program,” said Surfing
Australia CEO Andrew Stark. “In the last two series we
have injected over $250,000 into clubs to help build their
capacity and importantly through the major national
media coverage we have built the profile of clubs in their
communities and more broadly.
“We are extremely excited to be hosting this national
event program for our club network and thank our valued
sponsorship partners for making the series a reality.”
Original Source Head of
Brand, Belinda Groves
(left) and Senior Brand
Manager Cathy Rickson
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SPRING 2015 ISSUE 13
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