BANANA BOAT BECOMES THE
OFFICIAL SUNSCREEN OF SURFING AUSTRALIA
When you think sunscreen, you think Banana Boat.
us educate young kids about the importance of sun
When you think surfing, you think sunscreen. Fittingly,
safety. At Banana Boat, we want families to get outside
Surfing Australia announced Banana Boat as their brand
and enjoy the sun, with peace of mind that they are
new official sunscreen partner for the next two years in
protected."
early October.
Banana Boat sunscreen will be available via the
Banana Boat also becomes a support sponsor to the
participant pack in the Weet-Bix SurfGroms program,
Weet-Bix SurfGroms program and will work with Surfing
which offers youngsters aged 5-12 years old an
Australia across both digital and print media platforms
opportunity to learn to surf while developing strong
and leverage their Sun Safe Schools Program.
ocean awareness, beach safety skills and sun safety, at
Banana Boat’s Sun Safe Schools Program educates
Aussie kids and families on how to stay protected and
a very influential period in their lives, that they will enjoy
and embrace for a lifetime.
have more fun in the sun. Through the Sun Safe Schools
Surfing Australia CEO Andrew Stark spoke of the
program, Banana Boat aims to educate 1 million kids
importance of being sun smart and Banana Boat as a
about the importance of sun safe habits.
perfect partner for the organisation.
The Sun Safe Schools Program will activate across the
"W hen you participate in surfing you are in the sun
Weet-Bix SurfGroms Program through the program’s
so it is fitting to partner with such an iconic leading
logbook, delivery manual, the Weet-Bix SurfGroms
sunscreen brand in Banana Boat. Banana Boat share in
website and multiple other platforms.
our commitment to educate kids and participants of all
Banana Boat Senior Brand Manager Natalie Artinian
said: "We are very excited to be an official partner of
Surfing Australia and in particular the Weet-Bix Surf
ages about the importance of sun safety. We are very
proud to be aligning ourselves with such a strong brand
and one that is synonymous with the beach."
Groms program. It’s a great partnership that can help
.COM
SPRING 2015 ISSUE 13 | 17