Surface World September 2019 Surface World September 2019 | Page 64
PAINT & POWDER
The Future of Colour Matching for
Bodyshops Globally is Now: Axalta Sells
Its 60,000th Spectrophotometer
Company Sells 10,000 Spectrophotometers in Past 15 Months
as Customers Look To Optimise Productivity With Digital
Colour Management
Axalta (NYSE:
AXTA), the leader
in digital colour
management for
the automotive
aftermarket,
today announced
that it has sold
its 60,000th
spectrophotometer,
with 10,000 sold in
the past 15 months.
The rapid increase
in recent sales is
attributed mainly
to a strong global
digitisation trend.
These increasingly popular
handheld digital tools are an
accurate and fast way of
colour matching that boost
the effi ciency
of bodyshops.
“Adopting a digital approach to colour
matching and retrieval is a global trend that
started 25 years ago when Axalta was one of
the first coatings companies to offer a digital
device and software to refinish customers,”
Dr Martin Wulf, Axalta’s Colour and
Technical Manager for Refinish Systems in
Europe, the Middle East and Africa, says.
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“Today, we encourage all of our users to
future-proof themselves and optimise their
efficiency by moving to digital colour
measurement.”
Using the latest-generation spectro-
photometer and cloud-based colour software
is easy. Refinishers simply take the colour
readings from a vehicle’s paintwork using
the spectrophotometer, which then wirelessly
sends the readings to Axalta’s online global
colour database. The colour matching
software searches more than 200,000
constantly-updated formulas, and where
necessary, automatically adjusts the closest
formula to provide refinishers with the best
possible match, which can then be selected
on a smartphone or a tablet and sent
via WIFI to an IP scale for mixing the
colour formula. The whole process is more
accurate, more efficient and more profitable.
SEPTEMBER 2019
“The future is now,” concluded Wulf. “The
spectrophotometer is clearly a valuable part
of modern refinish work. We expect to see
continued and significant growth globally as
bodyshops adopt a completely digital way of
working. For customers who are looking at
going digital, we will support and help them
make a seamless transition to a fully digital
colour management process.”
Axalta’s industry leading and cutting-edge
spectrophotometers are available globally.
For more information
on Axalta Refi nish and
Axalta’s digital journey, visit
axalta.com/eu/colour-management
twitter: @surfaceworldmag