Surface World September 2019 Surface World September 2019 | Page 14

INDUSTRY NEWS
HMG Paints launch E-Commerce store
HMG Paints Ltd, The UK’s
largest independent paint
manufacturer, launch
the company’s fi rst ever
E-Commerce store, as they
reveal steps to becoming
a market leading, omni-
channel brand, enhancing
consumer experience.
Launching with HMG’s
Decorative coatings
collection, other product
ranges will be added as
part of future growth plans.
Founded in 1930, the
company believe that now
is the time to take the leap
in to online sales in what
is a fast-growing digital
economy. Sign up to the
HMG Trade Professional
Club for 20% off all orders
https://shop.hmgpaint.com.
Working in partnership with Manchester
based E-Commerce consultancy and
marketplace specialists, Digitl, HMG have
created a fully responsive online store,
for both customers and stockists of HMG’s
Decorative coatings range. “We are
delighted to announce the launch of our
first ever E-Commerce website, giving our
customers access to everything they need in
one place at their fingertips. The multi-device
access gives our customers the freedom to
make a purchase at any time of the day
and from any device. Keep your eyes
peeled for discounts, product launches
and other exciting information on our social
media channels.” Said Gracienne Ikin,
Communications Manager HMG Paints Ltd.
Developed over the past 6 months after
success with the decorative paints range
in the professional painting and decorating
market, the E-Commerce store will offer
HMG’s water-based decorative coatings,
12
UPVC coatings
as well as kitchen
coatings, with
additional options
for colour matched
products to
consumers
specification.
The new website
allows users to post
product reviews,
book training
sessions at HMG,
sign up for HMG
Trade Professional
club, and browse
inspiration content
including the latest
product launches.
“This is an exciting
milestone for HMG, our Decorative
collection is suited for an E-Commerce
strategy and jumped out as the place to start
with our digital growth journey. We look
forward to expanding the store and have
plans to offer more of our vast portfolio of
products in the coming months” said John
Falder, Managing Director HMG Paints Ltd.
HMG Paints Ltd is a family owned business
situated in Manchester. Now the UK’s largest
independent Paint Manufacturer, HMG are
proud to work alongside customers to create
the very best individual service and tailored
solutions for them. With a broad spectrum
of knowledge and expertise HMG boast
a portfolio including wet paint, powder
coatings and aerosols, covering virtually
every type of surface imaginable. This is all
backed by an extensive 87 years’ experience
in developing pioneering coatings for a
myriad of industries including; industrial,
specialist industrial, automotive, commercial
vehicle, defence, aerospace, wood finish,
SEPTEMBER 2019
decorative, arts & craft, marine and rail,
we have a drive to set the standards for
the industry not just meet them.
Visit https://shop.hmgpaint.com to
place your fi rst order now and sign
up to the HMG Trade Professional
Club for 20% off all orders.
Follow HMG Paints on social media:
Twitter @HMGpaints
Facebook /HMGpaints
Instagram @HMGpaints
read online: www.surfaceworld.com