Surface World September 2019 Surface World September 2019 | Page 54
PAINT & POWDER
increasing importance of individuality for
design concepts which is reflected in complex
metallics in the beige and gold colour space.
Another aspect of life in this region is the
exploration of human needs in the context of
increasingly automated mobility. Therefore, a
selection of colours in EMEA are
characterised by an artificial look which
deletes effects but adds functionality. This
also underlines the approach to pursue
progressive ideas.
Asia-Pacifi c – Awareness for a new scope
of action introduces a balanced palette of
warm colours
The spirit of multi-facetted life concepts
manifests in the awareness of a new scope of
action in Asian urban societies. Tradition
fuses with new impulses of sustainable
production and introduces a balanced
palette of warm colours with calm, saturated
flops. Moreover, these hues also go beyond
the stereotype look of shades and surfaces,
with fresh whitish silvers and more complex
warm colour spaces.
While the technology-friendly mind-set in
Asia-Pacific favours bright floating colours
such as silky neutral metallics and blues with
a slight colour shift, the more emotional face
of future automotive technology reveals itself
in dark, raw vital colours such as coarse grey
metallic or sensual purple. All in all, Asia
Pacific’s modest and familiar colour ranges
make visionary automotive concepts more
applicable.
North America – Colour changing hues
reflect digital and lifestyle trends
The continued fascination with technology in
North America, coupled with an engaging
and novel approach to ownership and
co-creation, results in a change in the colour
palette from previous years, manifesting in a
more pronounced flip-flop effect
in varying hues rather than lightness/
darkness. There is also a softening of the
overall texture of the metallic effect. The new
look to colour travel comprises the emergent
understanding of human interactions with
machines, the mind-body duality, and the
conflation of the conscious with the
subconscious. There’s also the continued
emphasis on the marriage of functionality
with the aesthetic. Whether it’s creating a
broad selection of colours to facilitate the
engineering requirements of future
transportation or a focus on using colourants
and products from eco-friendly sources, the
region’s designs are tied to expectations of
performance and novelty.
Colour expertise of the Coatings division
Every year the designers of BASF’s Coatings
division translate their findings and
predictions of technological and societal
change into a collection that will influence
automotive colours three to five years into
the future. They undergo intensive research
into future trends which they use as a
foundation for the development of surface,
texture and colour positions. As a result, the
LIVE 2020
designers present global trends and
developments within the regions of Europe,
the Middle East and Africa (EMEA), Asia
Pacific (AP) and North America (NA).
About BASF’s Coatings division
The Coatings division of BASF is a global
expert in the development, production and
marketing of innovative and sustainable
automotive OEM and refinish coatings,
decorative paints as well as applied surface
treatments for metal, plastic and glass
substrates in a wide range of industries.
The portfolio is completed by the “Innovation
Beyond Paint” program which aims at
developing new markets and businesses. We
create advanced performance solutions and
drive performance, design and new
applications to meet our partners’ needs all
over the world. BASF shares skills, knowledge
and resources of interdisciplinary and global
teams for the benefit of customers by
operating a collaborative network of sites in
Europe, North America, South America and
Asia Pacific. In 2018, the Coatings division
achieved global sales of about €3.86 billion.
Solutions beyond your imagination –
Coatings by BASF.
For more information about the
Coatings division of BASF and its
products, visit www.basf-coatings.com
- we have everything covered
Surface World Live 2020 will be returning to Hall 11 at the NEC in Birmingham.
The next show will be held on the 18th & 19th March 2020.
If you are interested in booking a stand then call Nigel Bean on 01442 826826
or send him an email at [email protected]
52
SEPTEMBER 2019
twitter: @surfaceworldmag